We initially start the online reputation management process by getting information from you with what concerns you have about your brand. Whether it's preventative measures against negative press or overcoming active negative press or reviews, we develop goals and objectives for what the online reputation management campaign needs to achieve.
Audit/claiming of social profiles
One we have our goals set we begin by auditing your current presence and looking for opportunities to create or optimize social media profiles, content or websites you own. This allows search engines to find new web pages that speak about your brand and also helps search engines find pages perhaps weren't found before because they weren't optimized.
Ranking new and existing pages
Once we have chosen a set number of web pages we would like to promote in the search engines, we work on ranking these pages. Our experts have years of experience in search engine optimization and this is where we excel. We apply search engine optimization tactics in order to push up web pages that should be appearing when someone searches for your personal or business brand name.
We provide our clients with monthly reporting that shows the progress being made. We also continually optimize our approach based on what's working and what we feel could work better. Once we achieve the campaign objectives, we continue to work on a monthly basis in order to sustain the results achieved.