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Google Page Experience Update

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Earlier in 2020, Google announced that it would be incorporating page experience signals into it's ranking algorithm. This can impact your how high your  home service website ranks in Google's organic search results.

What is Page Experience?

According to Google "Google will evaluate a set of signals. These include signals such as how quickly a page loads, if it’s mobile-friendly, runs on HTTPS, has intrusive interstitials and whether content jumps around as the page loads."

How will this impact your pages in Google's search results?

Visual Indicator

Google will be adding a “visual indicator” that will inform a searcher if a website is expected to have a great experience. This can increase click through rates, and result in more traffic to your website.

SEO Rankings

They will also be OFFICIALLY incorporate these signals into their ranking algorithm. "Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search."

The improvements to your website that you will need to make here, don't only have an impact on your SEO rankings in Google, but they are also great things to do for your users and can also have an impact on your conversion rates. This should make it a priority for any businesses that's looking to invest in their online presence for the long term.

Where should you start?

Log into your Google Search console and look at the issues flagged in your Core Web Vitals section. It will provide a starting point.

EXPECTED ROLLOUT DATE - MAY 2021
SOURCES

https://developers.google.com/search/docs/guides/page-experience
https://webmasters.googleblog.com/2020/11/timing-for-page-experience.html
https://searchengineland.com/google-page-experience-update-to-launch-in-may-2021-34358

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