Earlier in 2020, Google announced that it would be incorporating page experience signals into it’s ranking algorithm. This would impact how websites show up in their search results and the order in which they would appear (rankings).
What is Page Experience?
According to Google “Google will evaluate a set of signals. These include signals such as how quickly a page loads, if it’s mobile-friendly, runs on HTTPS, has intrusive interstitials and whether content jumps around as the page loads.”
How will this impact your pages in Google’s search results?
Google will be adding a “visual indicator” that will inform a searcher if a website is expected to have a great experience. This can increase click through rates, and result in more traffic to your website.
They will also be OFFICIALLY incorporate these signals into their ranking algorithm. “Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”
The improvements to your website that you will need to make here, don’t only have an impact on your SEO rankings in Google, but they are also great things to do for your users and can also have an impact on your conversion rates. This should make it a priority for any businesses that’s looking to invest in their online presence for the long term.
Where should you start?
Log into your Google Search console and look at the issues flagged in your Core Web Vitals section. It will provide a starting point.
Expected Rollout date – May 2021