SEO Ottawa

Ottawa SEO Experts

We're a boutique SEO agency that works with local businesses in Ottawa, and across Canada to get them more traffic & higher quality leads, without having to pay for every click.
Picture of Ottawa Parliament taken by SEO experts in Ottawa.

Ottawa SEO Company

SEO Services in Ottawa

Whether you’re a local business in Ottawa or a large corporation, if customers can’t find you, they won’t come to you. Maximizing your visibility across Google’s search results page, for the unbranded keywords that matter, is what our Search Engine Optimization services are all about. Although we’re located in Toronto, we provide services throughout Ottawa & surrounding areas, for ambitious businesses who want more out of their web traffic.

SEO in Ottawa, ON – Our Approach

Whether you’re one a one location home service business or multi-location, we have SEO strategies to help power your rankings to the top of search engines, for the keywords that matter. When it comes to home service businesses that service a wide area, the strategies we use influence two key areas: Local rankings & Organic rankings. Both work together to maximize your search visibility.
Picture of Ottawa Cropped By Ottawa SEO Expert
Local SEO Rankings for Ottawa Plumber

Ottawa Local SEO Agency

Local SEO

In order to maximize your visibility on Google’s search results page, you need to show up in high in Google Maps.

Google will typically take the top 3 ranking Google Maps listings and display them on Page 1 of the search results, ahead of the ‘organic’ listings.

In order to get you ranked higher in this key area of the search results page, we will work on creating/updating your listing, ensuring your overall website and the page connected to your listing is thoroughly optimized, and raising your websites authority & trust by building citations and relevant local links back to your website.

Ottawa SEO Services

Organic SEO

This is the section of the search results page that SEO’s have traditionally worked on. These were the original search results listings, before ads, snippets, maps listings and products got added in.

They remain a highly used part of the search results page and play a key role in helping to market your home services.

There’s two key areas buckets of work that drive optimization efforts here:

On Page SEO Optimization

Tuning the technical side of your website is half the battle from a Website Optimization standpoint. The other half of an effective SEO strategy for your Plumbing & HVAC business is unique pages for all your services and the top cities & neighborhoods you service. Our copy writing team will write unique content for the top Plumbing & / or HVAC services and of the sub-cities in your service area (8 content pieces included).

We will then incorporate that fresh content into the website with proper on-page optimization.

Off Page SEO Optimization

Google rewards websites with higher rankings, that it knows, likes and trusts. Much like your customers. The way that we get google to increase it’s trust that your business is real and respected, is by creating relevant links back to your website from other websites.

This is one of those activities that not only helps with Organic SEO, but helps with Local SEO as well! So it’s a critical piece of the strategy that is a big focus. We discuss some of the tactics we use in the next section.

SEO Rankings for Ottawa Plumber
Linkbuilding example

White Hat Linkbuilding

Linkbuilding & Website Authority Development

In order to power up your Local & Organic SEO rankings, there’s another thing that’s needed – Good quality, relevant links.

Google sees links as votes from other websites. Depending on who’s voting for you, Google will begin increase there level of trust in your website & maps listing, and reward you with higher rankings. 

It is essential that these links are created in a natural way and come from websites that would make sense linking to you, otherwise you risk Google penalizing your website and demoting your website, or dropping you out of search rankings completely.

That’s why it’s critical that the SEO partner you pick understands how to build the right links for a local or home service business and puts in the time and effort required to obtain them.

Linkbuilding Tactic Examples

Local Link Buildling
What links can we get in your local area?

Competitive Link Acquisition
What links do top ranking competitors have that we can also get to your buiness?

PR opportunities
Is there any newsworthy stories in your business we can promote through online press releases?

Distributor / Manufacturers
Do your distributors or manufacturers have a vendor directly or a page on their site listing out where customers can buy their products? If so, we’d want to get your links back from those pages

Sponsorship opportunities
Are you currently sponsoring any sports teams, charities or events? If so, we’d look for links back from the existing ones or find opportunities that we feel would fit well

Outreach to local & national associations
Are you part of any local or national organizations? Do they have member profiles we can use to generate links back?

Video Distribution
Do you have video assets that we can distribute across top video hosting websites?

SEO Strategy Call

Request a Call Back

We’ll schedule a quick call to discuss your business, look at where your rankings currently stand and where you want to go. No sales pressure or obligation to work with us. Come with your questions and get some clarity around your SEO strategy.

City of Ottawa Picture

SEO Services in Ottawa

About Ottawa

In order to compete in a city with a large amount of businesses, it’s necessary to develop a marketing edge and take advantage of a mix of digital & traditional marketing channels. With the majority of searches in cities for home services starting on Google, it’s necessary for small businesses in Ottawa to invest in their SEO efforts and work with an expert SEO agency to get top visibility, for the keywords that matter.

We work with small, medium & enterprise businesses across Canada, and are very familiar with the Ottawa market (we’re only a 4 hour drive away).

Being the capital of Canada, Ottawa holds a special place in the hearts of Canadians. Located on the east side of southern Ontario, the city population of 994,837.

According to the City of Ottawa website, Ottawa contributes more than $40 billion to Canada’s Gross Domestic Product (GDP). This is made possible through 25,000 employers and more than 500,000 jobs in the city of Ottawa. 70,000 of these jobs are in the technology sector.

 

 

 

 

Did You Know?

7 Fast Facts About Ottawa

  1. Ottawa welcomes 11 million visitors annually
  2. Visitors to Ottawa spend 2.2 billion dollars annually
  3. Ottawa’s economy has 43,570 jobs, in the tourism industry alone!
  4. Ottawa generates $755 Million in annual tax revenue from it’s visitor economy
  5. Every day visitors to Ottawa contribute $3.8 million dollars towards Ottawa’s GDP
  6. Nearly half of Ottawa’s population is under the age of 35. It’s the youngest city in Canada!
  7. The Château Laurier Hotel is said to be haunted by the builder of the Hotel, who passed away aboard the Titanic.
Ottawa SEO Price Quote

Request a Call Back

We’ll jump on a quick 15 minute call to learn to learn about your business and answer any questions you have. If we both feel like this would be a good fit, we will walk you through the next steps to get started. No high pressure sales tactics.