PPC Management Services

PPC Management for Home Service Companies

We audit your current paid search campaign, create a gameplan towards your goals and target cost per leads, and completely manage your spend on a monthly basis.
Paid Search Campaigns for Home Services

Experts in PPC Management

Our paid search experts have experience building and running campaigns for all types of home service businesses.

Lots of companies are overspending on PPC, bidding on the irrelevant and non converting keywords, showing their ads in areas that they don’t service.

Working specifically with home service companies allows us to understand what an underperforming account looks like and the common issues that need to be addressed when taking over an existing campaign or building a new one.

 

ppc management experts home services
google ads adwords campaign creation
The Foundation of Your PPC Success

Campaign Setup & Creation

Unless your PPC campaign has a long history and is producing reasonable results already, we will always start with a fresh campaign. This ensures that every piece of your campaign is setup according to best practices and that we have a solid foundation to start with.

Some of the work involved here:

  • Keyword research
  • Proven Landing Page Customization
  • GTM, Google Analytics & Google ads linking
  • Local area call tracking number setup
  • Keyword selection
  • Ad copywriting
  • Audience targeting setup
  • Ad extension setup
  • Custom audience development
Maximizing Your Leads

Proven Landing Page Customization

In order to get your PPC campaign converting ad clickers into phone calls & leads at a higher rate, we need to ensure that we are pointing your ads to dedicated landing pages that are proven to convert.

We have these, and will use proven designs to come up with a high converting landing page for your campaign. 

The landing page will reside on a subdomain of your website (i.e – acoffer.yourbusinessname.com) and will be developed and managed at no extra cost. 

We will also run a series of split tests on variations of this page to find a winner for your campaign.

Some of the work involved here:

  • Customized design of proven landing page
  • Customizing of content (i.e – offer, reviews, form routing)
  • Call tracking implementation
  • A/B testing of landing pages to improve conversion rates over time
  • Form to call automation setup (optional)
ppc landing page customization paid search
google ads adwords remarketing campaign
Increase Your Conversion Rates

Remarketing Campaigns Included

We create remarketing campaigns for all our accounts. There’s two types of remarketing campaigns we setup here. Display remarketing & search remarketing.

Search Remarketing

This type of remarketing involves creating an automated bucket of prospects in Google ads that have clicked your ads, but haven’t taken the desired action we want (i.e phone call or form submit).

With our search remarketing campaign, we create a special campaign just for these folks. The next time they go to Google to look for the service you offer, we tell Google that we will pay a bit more to show up in front of this person and show them an ad to bring them back to your site.

These are super cost effective campaigns that allow you to squeeze more conversions out of existing paid traffic.

Display Remarketing

These campaigns follow the same principal of tagging someone that clicked your ad, but instead of bidding more for them in Google, we follow them around the web with graphical banners showcasing your offer.

The creation of your companies remarketing banners is included in our setup fee.

Increasing Your Websites SEO Authority

Protecting You From Fraud

We invest in software tools and systems that provide a layer of fraud protection to your campaigns.

This layer of fraud protection can save up to 5% of your ad spend alone, without you having to do anything. It comes included as part of your monthly PPC management with Laroop.

 

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BUILT FOR RESULTS​

Automated Reporting Setup

We tag your ads with call tracking numbers. What that allows us to do is understand exactly how many phone calls are being generated through your Google Ads.

You’ll have access to a centralized portal where you can view all the recordings, mark the outcomes of the calls, and listen to recordings of the calls for lead handling coaching.

We measure success by the lift that we are able have on your leads (phone calls & form submissions), while maintaining or lowering your cost per lead.

Reports will be delivered on a monthly basis.

 

Monthly ppc optimization

Ongoing Optimization & Management

It may seem like once the campaign is created, that there shouldn’t be too much upkeep work. That’s actually incorrect.

A properly managed PPC campaign will have an ongoing set of activities done on a daily, weekly and monthly basis to ensure the account continues to bring in leads at the right cost per lead and that any further optimization opportunities are looked at.

Examples of ongoing PPC Optimization activities:

  • Suppression of non performing keywords
  • Suppression of irrelevant keywords
  • Day of the week analysis
  • Time of the day analysis
  • Ad copy split-testing
  • Ad extension copy testing
  • Location testing
  • Updating ad copy to reflect new offers
  • Landing page split testing
  • Bid adjustments based on devices
  • Campaign troubleshooting
ongoing ppc google ads optimization management
Results

Some Of Our PPC Results

Review Our PPC Management Pricing

PPC Management Pricing

Our PPC Management services are built on a foundation of best practices & industry experience. We provide monthly reporting & review calls, and a full automated dashboard to keep a pulse on your campaign’s performance.

 

Fully Managed PPC Account

We create a custom & manage your PPC & retargeting campaigns.
Up to $5000 in Ad Spend Management.
$ 899/mo + One Time Setup Fee of $795
  • 1 Line of Business (i.e., HVAC, Plumbing)
  • New Account Build / Restructure
  • Search & Display Retargeting Campaign
  • Competitor / Keyword Research
  • Ad Creation & Ongoing Split Testing
  • Landing page development
  • Negative Keyword Monitoring
  • Click Fraud Protection
  • Call Tracking Included (500 Minutes)
  • Dedicated Account Manager
  • Monthly reports & review calls
Got Questions?

Frequently Asked Questions

Interested in our PPC management services but have additional questions? Read on below. If there’s something we haven’t covered, please reach out and we’d be happy to answer any questions you have and walk you through how to get started.

 

There is no minimum time frame that you need to work with us.

All our services are month to month.

We feel that the quality of our work and service is what's needed to keep our clients with us.

The answer to this question will depend on your industry & geographic location.

Services that are competitive in cities with lots of competition will have a higher cost per lead then smaller cities with less competition.

Also, your reputation in the community & review scores can have an impact here as well.

With that said, we lead cost ranges that we can share based on our experience.

Reach out and we can see what data we have available for your service.

We are headquartered in Toronto, but have a distributed team that works throughout North America.

We aim to have all our new accounts and campaigns launched within 14 days. This allows us to put your ad dollars to work faster and bring in leads sooner.

We cannot. We believe in doing quality work and not just jamming all your lines of business into one campaign. It's lazy and results in sub par results.

Different lines of business require separate campaigns for budgeting and targeting as well as separate landing pages for relevancy and visitor experience.

Additional lines of purchase campaigns cane be purchased as addons, at any time.

The difference in conversion rates between traffic sent to a website page vs. a dedicated landing page is unmatched.

The landing pages we build, match your branding and look like a part of your website, but they serve to match the messaging in your offer and get the visitor to a specific action.

We have found the number one roadblock to a fast onboard and quick success comes from sending traffic to the homepage.

To ensure your campaigns success, we choose to use landing pages that we can easily deploy, split test, and continue to improve.

Our writers will write the copy for your ads.

You will be shown the ad copy prior to going live and can suggest revisions.

We accept all major debit and credit cards across North America. Visa, Mastercard, Amex, Maestro & JCB

You will provide pictures of your company, staff, equipment and any other relevant images. If we need more images or need to source stock imagery we will assist in finding up to 10 images.

This would be a collaborative process, but one that we will direct.

Click here, and send us your details. We will get in touch with you to answer any questions you have and walk you through steps to get started.

It will be disappointing to see you go, but we make the process simple. All that's required is a 30 days written notice and we will begin your client offboarding process.