Home Service SEO
SEO Services For Home Service Companies
Your New Local SEO Agency
SEO Services to Increase Your Digital Footprint
When a homeowner in your area is looking for a local service provider, it is critical that you show up high and often for a variety of keywords that matter. Maximizing your visibility on Google’s search results page is what Search Engine Optimization (SEO) is all about.
Our team has had the opportunity to work on local & organic search engine optimization for single location and multi-location home services, throughout the USA & Canada. Whether you’re one a one location plumbing business or have multiple locations, we have strategies to help power your listings into 3 pack positions for the keywords that matter to your business.
When it comes to home service businesses that service a wide area, the strategy consists of showing up high in the organic search results & the local maps search results.
These are two distinct areas of the search results page that are influenced through different SEO strategies & tactics.
Google Maps SEO Optimization
Local SEO Optimization
In order to maximize your visibility on Google’s search results page, you need to show up in high in Google Maps.
Google will typically take the top 3 ranking Google Maps listings and display them on Page 1 of the search results, ahead of the ‘organic’ listings.
In order to get you ranked higher in this key area of the search results page, we will work on creating/updating your listing, ensuring your overall website and the page connected to your listing is thoroughly optimized, and raising your websites authority & trust by building citations and relevant local links back to your website.
SEO Services To Rank Higher in Organic Results
Organic SEO Optimization
This is the section of the search results page that SEO’s have traditionally worked on. These were the original search results listings, before ads, snippets, maps listings and products got added in.
They remain a highly used part of the search results page and play a key role in helping to market your home services.
There’s two key areas buckets of work that drive optimization efforts here:
On Page SEO Optimization
Tuning the technical side of your website is half the battle from a Website Optimization standpoint. The other half of an effective SEO strategy for your Plumbing & HVAC business is unique pages for all your services and the top cities & neighborhoods you service. Our copy writing team will write unique content for the top Plumbing & / or HVAC services and of the sub-cities in your service area (8 content pieces included).
We will then incorporate that fresh content into the website with proper on-page optimization.
Off Page SEO Optimization
Google rewards websites with higher rankings, that it knows, likes and trusts. Much like your customers. The way that we get google to increase it’s trust that your business is real and respected, is by creating relevant links back to your website from other websites.
This is one of those activities that not only helps with Organic SEO, but helps with Local SEO as well! So it’s a critical piece of the strategy that is a big focus. We discuss some of the tactics we use in the next section.
Using Digital PR To Attract Links
Linkbuilding & Local Authority Development
Google sees links coming from other quality websites as votes for your website. Each vote works to increase Google’s trust in your website and help to rank higher.
Our focus is to build natural, legitimate links back to your website.
Some ways we build links back to your website
Local Link Buildling
What links can we get in your local area?
Competitive Link Acquisition
What links do top ranking competitors have that we can also get to your buiness?
Is there any newsworthy stories in your business we can promote through online press releases?
Distributor / Manufacturers
Do your distributors or manufacturers have a vendor directly or a page on their site listing out where customers can buy their products? If so, we’d want to get your links back from those pages
Are you currently sponsoring any sports teams, charities or events? If so, we’d look for links back from the existing ones or find opportunities that we feel would fit well
Outreach to local & national associations
Are you part of any local or national organizations? Do they have member profiles we can use to generate links back?
Do you have video assets that we can distribute across top video hosting websites?
BUILT FOR RESULTS
Call tracking Included for Transparent Reporting
We tag your website and Google My Business listing with call tracking numbers. What that allows us to do is understand exactly how many phone calls are being generated through your website & Google My Business listing.
You’ll have access to a centralized portal where you can view all the recordings, mark the outcomes of the calls, and listen to recordings of the calls for lead handling coaching.
We measure success by the lift that we are able have on your leads (phone calls & form submissions) & the free traffic from Google to your site and Google My Business listing.
Reports will be delivered on a monthly basis.
Upfront SEO services Pricing
SEO Services Pricing
Our SEO Package is built for home service companies that are looking to grow, and are committed to building a brand & ensuring long term success.
Full Managed SEO CampaignWe create a custom SEO plan and work it every month.
No Long Term Contracts. Monthly Reporting.
Custom SEO Strategy
Website Audit / Improvements
Off Page SEO
On Page SEO
Keyword Rank Tracking
Automated Reporting Dashboard
Call Tracking (500 Minutes)
All Leads Captured & Stored in Portal
Step 2 - Add On Any SEO Enhancements
SEO Service Addons (Optional)
Services are month to month, no long term contracts.
Additional Location SEO +$500 / month
Are you looking to expand from 1 location to more? Or pehaps you're a multi location home services company? Any additional locations we incorporate into our SEO program will require it's own Google My Business setup, optimization and ongoing activities. A monthly addon fee is added for any other Google My Business locations you would like us to improve rankings for.
Additional Call Tracking Minutes +$0.05 / minute
Need additional call tracking minutes? Additional call tracking can be purchased at any time. Example (500 extra minutes x $0.05/minute = $25).
*Minutes can be carried over and don't expire.
10 Step SEO Plan
for Home Service Businesses
- Build a professional looking website
- Build out individual service area pages with unique content
- Write compelling Title Tags & Descriptions on your pages
- Claim and optimize your Google My Business (GMB) profile
- Claim your business listing in the top online directories
- Generate steady stream of online reviews to your GMB listing
- Maintain regular activity on your GMB listing
- Create an automated website performance report
- Reach out to local businesses & associations for links to your site
- Review performance monthly & make adjustments